INTERIOR SPACE PLANNING & DESIGN
As a child, Jamie’s first job was pinning drapes at her grandparents window treatment manufacturing company in Seattle. It is there that she discovered Architectural Digest and began drafting dream floorplans, which set the foundation for her love of designing and building interiors. She ultimately ended up at PARSON’S SCHOOL OF DESIGN studying Interior Space Planning and Drafting.
In 2000, this passion was taken to new heights while working on RESTAURATEUR KEITH MCNALLY’S NYC townhouse (above right) for whom she sourced reclaimed architectural and decorative elements across the US and Europe. She perused markets for salvaged pinewood doors, hand-hewn beams, sconces (120 of them!) subway tiles, obscure kitchen appliances, furniture and more. She has since worked on a variety of interior design projects, including the gut renovation of a Greenwich Village residence (above left) and outfitting two custom kitchens in Park Slope, Brooklyn; among others.
PRODUCT PACKAGING & GRAPHIC DESIGN
From 2000 - 2010, Jamie was a marketing and design director for pioneering NYC restaurateurs.
SELECT WORKS ARE PRESENTED BELOW
IL BUCO ALIMENTARI
Noho, NYC
(marketing client from 2005-2010)
Party favor packaging; concept, design and execution for artisanal gourmet product line, which is an offshoot of il Buco Restaurant.
Il Buco Alimentari grew exponentially under Jamie’s tenure as their publicist. She crafted numerous brochures, postcards, email newsletters, and oversaw the redesign of the restaurant and Alimentari’s websites.
PASTIS
Meatpacking District, NYC
(Design and branding 2000-2003)
Launched To-Go division for Pastis Restaurant
Packaging design and branding. Marketing for service launch.
PRAVDA
Vodka bar in SoHo, NYC
(marketing client from 2006-2010 while under Keith McNally’s ownership)
Concierge invitation—pullout describing the offering and postcard for redemption; concept, design and execution in line with brand identity.
BALTHAZAR BAKERY
SoHo, NYC
(Design and branding 2000-2003)
Redesigned the functionality of Balthazar Bakery’s entire line of packaging. One initiative was to ease removal of cakes from bakery boxes. A dip and pull-down tab was added to the face of the original box design.
A moon shaped front flap was added and sealed with custom ribbon.
During this time, Jamie also oversaw the launch of BALTHAZAR CATERING — design, packaging, tableware, graphics, promotional materials.
CAPELUTO ARTS
TriBeCa, NYC
Contemporary ceramics gallery (design client in 2004)
Art catalog; concept, design and execution.
Jamie also designed the gallery’s website and various postcards.
